About the Company

Supply chains power the world, a fact that has been underscored by the challenges of the pandemic and the changes it has brought.  Virtually every supply chain around the globe is changing, driven by ecommerce, geopolitical forces, rising labour costs, and shifting consumer demands.  Many existing supply chain platforms are old and were put in place for Y2K.   The company is a global provider of SaaS supply chain solutions that equip the borderless enterprise for growth. Spanning multiple complex, regulated and high-volume distribution industries, the company delivers dynamic and powerful solutions for warehouse management, distribution and transportation management, supply management at point of use, retail order management, as well as financial management and analytics solutions. From demand planning to demand fulfillment, the company puts power into the hands of both front-line workers and back-office planners, helping business leaders operate sustainable and scalable logistics so they may focus on the future of their products, services and people, not on their operational challenges. Customers around the world trust their supply chains to the company in the healthcare, service parts, third-party logistics, retail and general wholesale high-volume distribution industries.

The company is the market leader in North America for supply chain solutions for health systems and hospitals. With attractive industry tailwinds, our client’s organic growth is accelerating and may be augmented by some M&A. It is expected that revenues will double in the next three to five years (Current revenues $200mm).

The company currently employs 700+ staff and enjoys and promotes an environment of respect and work life balance that results in above average loyalty and lower turnover.  It also seems to be more fun to work there!

This is an outstanding organization that features:

• Strong industry and company growth;
• History of stability;
• Superb team and culture;
• Committed investors;
• An opportunity to make a real difference.

Our client is headquartered in Canada with offices, staff and customers in the Americas and EMEA. The company is listed on the Toronto Stock Exchange (TSX).

Scope of Position

Reporting to the Chief Marketing Officer and a member of the Marketing Leadership Team, the Vice President of Demand Generation and Field Marketing is a hands-on leader who is a master at execution as well as strategy. He/she will own customer targeting, integrated marketing campaign strategy/execution, field marketing, ABM, digital marketing and automation to deliver on net new and expansion revenue targets.

The successful candidate will be responsible for the design and execution of scalable, data-driven initiatives and campaigns that drive a significant volume of highly qualified opportunities. This role will require a passionate and seasoned marketer who excels in campaign strategy and operational excellence and will be responsible for design, implementation, and measurement of growth and expansion marketing initiatives. Critical to success will be deep collaboration with Sales, Revenue Ops, Product Marketing, and other marketing functions to drive measurable outcomes.

Functional Tasks

• Build, develop and lead a best-in-class global marketing team consisting of campaign marketing managers, events and digital specialists, and marketing operations.
• Define and deliver a DG and field marketing strategy and plan that supports the attainment of the sales revenue objectives, including both new business and cross-sell goals.
• Lead targeted marketing campaigns and programs that expand exposure in existing verticals and ensure penetration into new markets.
• Measure and report on tactics and strategies to meet our corporate and operational goals for demand generation.
• Create, track, and action gaps against critical demand generation KPIs, including conversion of campaigns and tactics from top to bottom of the funnel.
• In partnership with sales, create a unified field marketing plan to ensure alignment with of all marketing activity to the company’s regional goals.
• Supervise efficacy, cost, and return on investment of programs and take ownership of associated budget.
• Optimize our existing demand generation engine and ensure all activity drives improved momentum in support of the sales organization.
• Manage the overall marketing budget.
• Bridge the gap between marketing and sales by developing strong stakeholder relationships with sales, briefing and enabling sales teams around campaigns and marketing initiatives, and acting as a trusted advisor.

Key Performance Deliverables

In light of the identified responsibilities, the following are specific deliverables that the position is designed to achieve.

• Specific measures of performance will be discussed and agreed upon with the successful candidate

Experience / Education

The following indicates specific industry, academic and functional experience/qualifications that are important to the successful achievement of the identified responsibilities and performance deliverables:

Required:

• 10+ years of experience in B2B Demand Generation in a mid to large size enterprise software company
• 5+ years of experience leading a Field Marketing and/or Demand Generation Team
• Deep experience orchestrating content and engagement along the buyer’s journey, addressing buyer personas, and deploying an integrated marketing approach that includes digital and offline marketing practices to optimize response levels and measurable pipeline contribution
• Experience leading or working directly with Sales/Inside Sales
• Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience
• Proven track record of maximizing results and optimizing Demand Generation programs using modern marketing tools and channels
• Demonstrated success with demand funnel KPIs
• Fluency in and successful demonstration of optimizing demand generation metrics for ABM, Inbound lead development, pipeline orchestration and field marketing
• Ability to lead with a high degree of proactivity and accountability
• Strong analytical and quantitative skills to track campaigns, scale success and maximize effectiveness
• Strong ability to review and inspect data results, guide analysis where needed, and make data-driven decisions and strategy

Preferred:

• Experience with Account-based marketing, Partner Marketing/Co-marketing, and vertical marketing
• Experience with various MarTech solutions such as Hubspot, 6Sense, Zoominfo as well as approaches to test and optimize them
• Knowledge of the Supply Chain space

Skills & Work Traits:

• Exceptional written and verbal communication skills
• Strong analytical, quantitative, and communications skills
• Excellent organizational skills and attention to detail
• Ability to communicate, present, and engage executives across industries and functional disciplines
• Creative thinking and ability to develop strategies, implement plans, lead change, and get results

Education:

• Bachelor’s degree in marketing, advertising, or communications preferred

Remuneration & Benefits

• Highly competitive compensation package

If interested, please contact:

Robert Hebert

StoneWood Group, Toronto

Bus: +1 416 365 9494 Ext. 777

Mob: +1 416 889 9494

[email protected]

Leigh Walsh

StoneWood Group, Toronto

Bus: +1 416 365 9494 Ext. 555

Mob: +1 416 937 7559

[email protected]