Simply stated, self-awareness matters. The more one understands their personality, decision-making style, strengths and weaknesses, what motivates them and how these combine to impact those around them, the better equipped they will be to surround themselves with complementary or compatible staff. Not inconsequentially, the better equipped one will also be to develop their career. Self-awareness however does not just happen but rather is a purposeful, iterative effort of seeking feedback, reflecting and making sense of that feedback, adjusting, taking action and starting the loop all over again. Self-awareness is not easy as it demands intellectual honesty and a rigorous commitment to seek truth and act upon it. High performers tend to be more self-aware than most. They are also, not coincidentally, more likely to have sought out the counsel of a coach and/or mentor along the way.